The Short Version: Socially advanced Siren is actually changing the matchmaking app area having its comprehensive attitude, relatable concern throughout the day, and personalized confidentiality features. On Siren, it’s everything about linking fantastic people through real discussion — perhaps not addicting and mindless swiping. To this end, they’ve created a great and protected planet where you could end up being your actual home and leave enchanting biochemistry with a match unfold in an even more organic method — like it might occur in person.


Along with their smooth interfaces, enjoyable functions, and hand-held types, dating apps have transformed ways men and women date. And while this indicates easier than in the past to meet a person special, the functions of swiping and liking or loathing folks predicated on images has actually nearly generated online dating a casino game — and developed a disconnect on the list of people playing it.

If you like to blend the convenience of a dating application and the sense of hooking up with somebody in real life, there is Siren — a distinctive internet based program that gets rid of the “looking for humans” design a number of other matchmaking programs have actually used.

Through its Question of the Day matching system, Siren creates the context for discussing appealing subject areas (like bucket list products and philosophical concerns) and pairs men and women through those authentic and interesting discussions. In this way, true characters is generally disclosed normally — just as they might personally.

For more from the inspiration behind Siren, the special features, in addition to women-led team behind the application, we spoke with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren Was Created With everybody in Mind

Siren ended up being started by two women with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — who both wanted an online dating software that was created with mutual regard, confidentiality, and convenience as leading concerns.

Having been through some awful relationship experiences via other online dating apps, Susie and Katrina saw these people weren’t really constructed with women as well as their particular desires and needs planned. In addition to the negative nature of swiping kept and directly on individuals was actually demeaning and didn’t help form high quality contacts, particularly for ladies.

“i recently thought this quick feeling that, as a lady, I became objectified. The swipe-to-reject format don’t work with me personally,” Susie mentioned. “we appeared right back from the interactions I’d before, and I never ever came across men and women through these kinds of methods.”

Despite the reality they had never ever built an internet dating application, Susie and Katrina knew they may make the one that wasn’t only female-friendly, but fun and compassionate toward everyone.

They got their own time studying the tech area and getting opinions from buddies and experts before and during development. And dismissed people who mentioned men won’t make use of a dating software that has been focused on ladies and offered them higher level privacy options.

Siren was released in 2014, and very quickly it wasn’t simply Susie’s and Katrina’s friends who were using Siren. It was buddies of buddies and total visitors — including males — who had been using the application and expressing appreciation because of it. Term spread and Siren happens to be a respected, comprehensive internet dating application from the time.

And although Siren is pro-women, there is not an anti-men vibe to it at all. It is evidence that a dating application crafted by females for females can successfully work with all of them as well as for guys.

Secured & vibrant environment units an optimistic Tone the Community

The folks at Siren have invariably been extremely safety regarding people, and, given that creators, they understood they can set an optimistic tone for the entire community by putting safety precautions in position and generating an inviting atmosphere.

While on other dating apps men and women might encounter harassment or catfishing, that is never been the way it is for anyone on Siren, in addition to initiative regarding the Siren group is the reason for that.

“Since we established, we have now had zero reports of bothering emails,” Susie stated. “Authenticity and individuals being able to feel like you will find actual individuals on the other side is absolutely crucial that you you. We had been really mindful about raising the community with a specific variety of reputation.”

Susie included that she and her group think people are basically great and that if they’re provided a secure, friendly atmosphere, they’re going to end up being helpful and honest collectively.

“We can offer you these icebreakers and these how to end up being more prone and a bit more real, and that is exactly how folks can link,” she said.

Siren’s Mantra: “create visitors Less peculiar to Each Other”

because of the social media marketing many of us utilize, like myspace, the bond is already built in with the folks we stick to and just who follow us, thus interacting is comfortable and easy. Siren’s conversation-style system replicates that for online dating, working out for you start those relationships without the awkwardness.

“if you are dealing with a complete complete stranger for the internet dating area, there’s a lot of booking about a great deal you trust this individual, specifically because a lot of websites are actually challenging and have now many fake pages,” Susie stated. “My personal motto that i tell my personal team, and’ve actually embodied this, will be assist ‘make complete strangers less peculiar to each other.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their unique matching element, high-quality safety measures, and special occasions, Siren gives singles an one-of-a-kind, secure, and well-rounded online dating experience from start to finish.

Familiarize yourself with fits in an original Way With Siren’s concern from the Day

While Siren does offer the classic attributes of internet dating (including texting and blocking abilities), their unique Question throughout the day is the function that makes them stand out from various other dating programs more.

With fun questions like “Any time you may have accessibility a billboard, what can you would like it to state?” you’re able to end up being yourself and progress to understand some body on a genuine amount. You can even look for suits considering their solutions to those questions and additionally by your preferred conditions like age, sex, and area.

And with this standard of interaction, that you don’t wish to inflate attributes like your income or looks to sound more desirable to other people.

Some picture Settings aids Eliminate Superficiality

Siren actually features a distinctive method of photos. You’ve got the solution to keep the pictures blurred and just noticeable to your connections, or you can leave your own photos noticeable to every person.

“To make it comfy and safe for people to have the ability to navigate their own pro and private lives, we enable everyone to control their own photograph visibility,” Susie said.

Unlike the typical matchmaking app, users cannot deliver both pictures, that has been deliberate whenever Susie and Katrina developed the application. She stated this encourages users supply both their particular telephone numbers and move the connection offline — and protects individuals from obtaining undesired photographs.

No issue which photograph option you select, the best thing is Siren’s Question of the Day — and members’ solutions — allows you to connect with men and women on a deeper amount than just seems.

Safely relate with Others by way of Siren’s Privacy Controls

Another large part of Siren is protection, especially in terms of preventing scammers. Everybody else who signs up must place in their contact number and enter the activation rule they get via book, which makes sure folks aren’t producing multiple reports.

Members may prevent and are accountable to the Siren staff some other people who happen to be acting wrongly or mistreating the software’s stipulations.

Discounted Activities allow you to get Offline & offer you New Date Ideas

Besides generating a comfortable and safe on-line location for men and women to be which they are really and going for a unique strategy to start discussions, Siren is also taking the alternative by hosting offsite occasions. Susie said these could be a good replacement for the most common coffee day, which might typically wind up feeling like a company meeting or appointment.

“i believe fulfilling that way supplies a lot more significant connection. We are pairing up with local bisexual dating companies and businesses provide our members bonuses and discounts to places like galleries, lectures, and film celebrations,” she mentioned.

Also folks who have currently found someone on Siren stay for all the activities because they’ve become a part of that area today and that can locate fairly easily new day ideas. While these activities are currently just being presented in Seattle, Siren has actually intentions to broaden to many other cities soon.

A Diverse individual Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her protective character), the Siren team is made up of CTO David Golightly in addition to expert advisors including Lisa Stone (Co-Founder of BlogHer) and Gayle Karen Young (CTCO at Wikimedia).

While they all manage essential elements of the business (from marketing and advertising to customer support to graphic design to development), they even put consumers 1st no matter the work accessible.

And with a software manufactured by two ladies of color — extremely rare in tech business — Susie and Katrina wanted to entice a user base which is just like diverse just like the organization is actually.

Siren’s user base actually like your typical matchmaking app audience — which has a tendency to mainly end up being heterosexual males, younger singles, and folks interested in hookups. The sex ratio on Siren leans somewhat more feminine (55% to 45percent), and a lot of users tend to be over 30 and looking for a meaningful time or union.

“We’re gearing earlier, and I also believe this has been fantastic for people,” Susie stated.

Exactly what Siren in addition really does effectively is actually include all sorts of individuals, specifically those within the LGBTQ community. A unique part of Siren which was particularly important to your group is actually a “non-binary” gender choice for men and women once they fill in their particular profile.

Susie along with her staff recognize that sex and sexuality are not occur material for many people, and while terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they could additionally be limiting.

“We want to assist you in finding the individual you are considering, you do not need to declare or put your self in a package,” Susie said. “That gender fluidity is very important for people to embrace.”

Last Thoughts

Whether we’re dealing with their unique invention, introduction, or realness, Siren is actually using matchmaking software area one stage further from every position.

Although they will increase the amount of beneficial functions and expand the reach of these events in the near future, the long-term focus will continue to be building trustworthy connections with the people and taking a stand to the people just who make an effort to ruin the ability for everybody.

“if you wish to end up being an arse, there are numerous locations to get it done, but don’t do so here,” Susie mentioned. “even as we level, we want to keep this concept that reputation and count on issue, and it’s our loyal aim to work for the community every single day. Our company is right here wanting to provide individuals a fighting chance to reduce loneliness and discover a real physical connection.”