The brief variation: choosing an engagement ring is actually a weighty job, but some cutting-edge resources will help customers set things right the 1st time. Blue Nile, the planet’s biggest online store of expensive jewelry, has helped much more than 500,000 relationship proposals since 1999. Their unique diamond collection and academic content focus on novice consumers seeking to wow their particular considerable other people with sparkly pieces of precious jewelry. Blue Nile assures high quality craftsmanship within supply of over 150,000 expensive diamonds alongside gemstones. Possible build your own ring employing their interactive tools to select the cut, shade, quality, layout, setting, and price you wish. Next time you’re considering proposing or providing a romantic present to that special someone, you can easily scan Blue Nile for impressive precious jewelry at a reasonable cost.


In 1998, Mark Vadon had been on a purpose to find the best gemstone for his girlfriend — the sole issue had been the guy didn’t know any single thing about expensive diamonds. He went into a jewelry store and very quickly found themselves experiencing doubtful about the staff people as well as their blasé advice. He revealed two bands that appeared identical to him and requested precisely why there seemed to be a $5,000 cost difference in them.

Product sales clerk beamed and stated exactly what mattered above the cost was the ring made him feel. To Mark’s logical mind, this is ludicrous. The guy wandered out from the store empty-handed and exasperated, but he was in addition determined to learn more about wedding bands so the guy could realize precisely what he was purchasing.

Mark, a Stanford-educated figures cruncher, approached his ring-buying choice as he would a research task and went on the web receive every facts. He come upon a site known as Internet Diamonds, a retailer that supplied beneficial descriptions and led tutorials about expensive diamonds to supplement their own precious jewelry collection.

By way of this reference, Mark thought self-confident when purchasing a highly skilled ring online — for 1000s of dollars below the rings he’d viewed within store.

He was thus used by this consumer-friendly knowledge which he had gotten touching this site’s manager, Doug Williams, to discuss purchasing the business. They received right up terms and conditions on a napkin over meal. By springtime of 1999, Mark had elevated more than $6 million, sufficient to take-over Internet Diamonds, that he renamed Blue Nile. These days, the website is the largest on the web merchant of certified expensive diamonds and superb, however they nonetheless prioritize client training above all else.

“Education may be the backbone your business,” commented Josh Holland, Director of Brand feel. “There is a customers-first mentality.”

If you like it and want to place a band onto it, you can rely on Blue Nile to really make the procedure easier by giving clear info, expert advice, and lots and lots of independently-graded diamonds. The web site’s ample methods go consumers through the important faculties of a diamond and gives easy-to-use resources to narrow down your quest for a wonderful little bit of precious jewelry.

“We you will need to guide people to result in the optimal buy that is right for them,” Josh informed you. “We help customers choose the best mixture off attributes to maximise their own spending budget and acquire  an attractive diamond.”

Over 150,000 Diamonds personalized your Budget & Taste

Any amazing proposition starts with the diamond. It’s not possible to get down on one knee with any old ring-in the hand. With an inventory of more than 150,000 diamonds, Blue Nile provides consumers no end of engaging alternatives. According to Josh, about 70% of Blue Nile’s profits originates from engagement bands.

Website enables lovers to create unique rings from deciding on the diamond to determining the environment. 1st, you will make use of easy slider tools purchase the ideal form, cost, carat, cut, tone, and clearness of one’s diamond. Then, might choose a setting, sorting by color, rate, style, or fashion designer, to offset the diamond. On Blue Nile, it requires moments to put together an original development.

Whether you’re enamored by sheen of yellow gold or drawn to platinum’s toughness, Blue Nile assists you to narrow down lots and lots of solutions into one customized ring.

Obtaining involved is a once-in-a-lifetime types of occasion, so people purchasing involvement bands tend to be novices, not sure of whatever theyare looking for and original to band buying. Blue Nile’s team comes with the knowledge to teach first-timers what are the diamond ring which fits just right.

Available, transparent, and helpful, this jewellery merchant doesn’t stress clients into buying any such thing outside their particular methods. Because Blue Nile runs as an online shop, they’ve significantly significantly less overhead and certainly will provide top quality diamonds at a portion of the cost you’d find in a conventional jewellery store.

In addition to an independently-graded GIA document, a great amount of item photos show on-line customers just what their own precious jewelry will like out of each and every feasible direction. Plus, this site offers a 360-degree video look at any diamond through the Diamond Visualization Tool. Making use of higher level technology, Blue Nile magnifies the diamond and rotates the picture so clients can easily see every information.

“you obtain a holistic feeling of exactly what the diamond looks like, and also the graphic is spectacular,” Josh told you. “Because it’s so magnified that it is better still than keeping it in your hand.”

Skilled Jewelers show you wise Ring-Buying Practices

The knowledge part on Blue Nile’s internet site encourages that become a specialized in expensive diamonds. Their in-depth precious jewelry instructions cover everything from discovering your own (or your spouse’s) ring dimensions to seeking the diamond features primary to you. You can discover about metals, gems, pearls, wedding rings, along with other jewellery also.

“actually just a little little bit of analysis can go a considerable ways,” Josh mentioned. By recognizing why is a diamond basically costly, customers can focus on what they want inside their jewelry and save money through better shopping.

“My fiancé and I did plenty of analysis, also it all paid when we noticed the ring. Blue Nile is truly fantastic!” — Manjari, a satisfied client from Irving, Colorado

Blue Nile provides thorough resources so first-timers could make aware choices about their diamond’s carat, clarity, tone, alongside facets. The specialist team doesn’t work on commission and really aims to support free buying recommendations. When it comes to diamond carat fat, for-instance, their particular professionals advise “to maximize your budget, consider buying a diamond this is certainly slightly below your own ideal carat fat.”

Associates anyway quantities of the company typically take an individual interest in consumers. “Certainly my favorite stories,” Josh told you, “is our very own jewelers record title associated with the consumer in the band they may be implementing therefore it is not merely a ring in their eyes.”

Every Policy & Guarantee places the client’s Needs First

Oftentimes, purchasing a diamond indicates making a lifelong dedication, therefore it is vital that you select a trustworthy store so that the proper fit. Blue Nile promises satisfaction through numerous customer-first guidelines. Including, the firm makes a 30-day money back assurance on returns for every their jewellery.

“Quality and craftsmanship is vital to you,” Josh said. “We make certain that the ring is strictly perfect before it fades the doorway, and in addition we support that actually work with a no-questions-asked return plan.”

Blue Nile supplies free resizings and cleanings during the first 12 months after purchasing a customized engagement ring. Plus, customers enjoy a very long time diamond update plan whenever they ever would you like to change their own diamond with a newer, more costly diamond.

If you’d like to in fact see Blue Nile’s jewelry on your own, you can find a webroom area close by. In shops nationwide, consumers can consult with experienced jewelers as well as deal with Blue Nile’s jewelry. The webroom’s jewellery is for show only, but you need to use their apple ipad to put an order, if you want. Blue Nile’s real places tend to be a no-pressure atmosphere where browsers are introducing look at and feel their jewelry.

“there is very little risk,” Josh explained. “We know the intrinsic property value just what our very own jewelry can indicate to somebody, and that’s a responsibility we grab exceedingly really.”

Unlike the majority of precious jewelry vendors, Blue Nile promotes contrast purchasing. In reality, they recommend opening their internet site on the mobile device during a jewelry shop to do a side-by-side evaluation of rates instantly. This empowers you to get the greatest package in-store an internet-based.

Relating to Blue Nile’s Price complement Guarantee, “if you discover a comparable GIA-graded diamond at a diminished cost,” they’re going to match the purchase price. Only call 1-888-565-7641 to make your state at no cost. With uncompromising artistry and irresistible pricing, Blue Nile ensures pleasure on every sale.

Blue Nile: assisting you discover your own Diamond inside Rough

We’ve all heard diamonds are a girl’s companion, but, for every you fellas available to choose from, diamonds maybe your own friend, too, invest the the amount of time to know what makes them sparkle. Blue Nile creator Mark Vadon realized directly just how daunting it may be to pick out an engagement ring. So, the guy established an easier method to inform consumer about diamond prices, and then you can aquire your chosen ring online for a fraction of the fee.

Built to finally, Blue Nile supplies inexpensive and strikingly stunning diamonds in a variety of shades, slices, and styles. From unique engagement rings to stylish valentine’s pendants, their extensive collection of precious jewelry contributes worth to your special times.

Blue Nile backs the quality of their unique diamonds with customer-first guidelines and sophisticated customized tools. If you want to reveal the individual you adore exactly how much the individual way to you, buying a diamond, pearl, or gemstone can easily have the desired effect. Using Blue Nile’s purchasing tips, involved partners can figure out how to spend less on their own engagement or marriage rings so that they convey more to expend regarding vacation!

“you can aquire a band in a modern means through Blue Nile. It’s not necessary to take action the outdated method any longer,” Josh said. “We would like to instruct men and women to get like specialists, using the guidelines to have the purchase price they really want without diminishing high quality.”